Advert 1. (Weetabix)

This advert only has a small amount of voiceover it starts at 55 seconds, Ends at 1.00 minute. The voice over reads, “new Weetabix chocolate spoon size, fuel for fun.” It is short but gives out only necessary information and does not drown the audience with a heap of information. The advert has a fast paced backing track, it sticks with the features of the advert, the music is very important, without it the perception that the producer is trying to get across would not be given. Small amounts of SFX are used in the advert, Birds in the background are used to create a morning effect and there is a dropping sound at the end when the teddies hit the ground at the end of the dance.

Advert 2. (Cocoa-pops)

The advert has a small sequenced jingle at the end, a little girl sings “Cocoa pops and milk make a bowl full of fun”, this small jingle and the person who is singing puts across the idea of who the target audience is , and how the cereal is going to make your life more fun at breakfast time. This advert is mainly SFX, the sound of the cereal running along the surfaces and creating its own music, gives the audience the effect of realistic narrative although the likeliness of the advert actually happening is anti-realistic.

Advert 3. (Frosties)

This advert is a jingle; the advert is created by a young boy singing about the greatness of his cereal, he tells everyone that it is for anyone. The way that they have created this advert puts across that the cereal can be eaten by anyone anywhere and is the best, the catchy song attracts the audience and the song gets stuck in there head so that the advert is unforgettable. The advert has a small amount of SFX for instance at the beginning of the advert you can hear the sound of machinery put in by SFX, Then at 5 seconds you hear an alarm that shows the boy has woken up, this is when he starts his jingle.

Advert 4. (Reese’s puffs)

Voiceover is used to introduce the advert, a man creates the voiceover reading “Amazing things can happen when you taste Reese’s puffs.” At 17 seconds you hear the voiceover man again this time he is telling us more about the cereal that is being advertised. This advert has music from 13 seconds when the band is introduced, the music then continues throughout the rest of the advert. SFX are used throughout the advert, at 5 seconds there is a sound of something amazing happens, at 8 seconds there is a sound of a car horn, at 9 seconds there is a sound of a car door opening, at 13 seconds the sound of the doorbell goes, and at 27 seconds there is the sound of cashing money.